Somos un mismo pueblo con culturas diversas
Based on a case study that is supported on the inferential statistics of a leading Colombian cooperative, a proposal is made for the analysis of correspondence between image and corporate identity, and the communication´s impact on the perception of its associates and employees. It is particularly n…
| Autor: | |
|---|---|
| Tipo de recurso: | artÃculo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2017 |
| PaÃs: | Ecuador |
| Institución: | Revista CHASQUI |
| Repositorio: | Revista CHASQUI |
| Idioma: | español |
| OAI Identifier: | oai:ojs.www.ciespal.org:article/3070 |
| Acceso en lÃnea: | https://revistachasqui.org/index.php/chasqui/article/view/3070 |
| Access Level: | acceso abierto |
| Palabra clave: | strategic communication; cooperativism; image; perception Comunicación Corporativa comunicación estratégica; cooperativismo; imagen; percepción Comunicación comunicação estratégica; cooperativismo; imagem; percepção |
Excepto si se señala otra cosa, la licencia del item se describe como Attribution-NonCommercial-NoDerivatives 4.0 International
